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Attorney Focused on Amicable Dispute Resolution Launches Startup That Provides Negotiation Strategies

An OC attorney launched a company that provides negotiation strategy to business leaders, lawyers and other professional negotiators.

Ellie Vilendrer, launched Thrivir. She’s a business attorney who’s licensed in California and Minnesota. It’s her third startup.

Her new company is underpinned by the field of behavioral economics, which has captivated her for as long as she can remember. After spending 12 years as a practicing litigator and corporate attorney, she said she made a poignant observation.

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